Walking through any toys department or toy section of a superstore, and the one thing which is blindingly obvious is just how important technology has become as far as the popularity of toys is concerned. Shelves upon shelves of computer games scream out for attention, offering children worlds of possibilities, exciting game play, full throttle interaction, total immersion in fantasy worlds and other experiences which seem almost too good to be true. Even taking a step away from these purely computer driven games, it seems that almost every other toy contains a microchip, for fun filled fully interactive entertainment. But do our children really need to be entertained? Or do children have not only a natural desire to entertain themselves, but actually have such a need? It’s tempting to think, looking at the array of toys on offer, that computer games and technology driven toys are likely to take over a child’s life, and replace their play time with entertainment time. Replacing play with entertainment is not, of course, the same thing, and creates a particular issue.

Although children enjoy playing computer games, generally this is a social thing, with them inviting friends round to play with them, as most games are multiplayer. The game then becomes not the focus, but the medium through which they play and compete. The amount of time they spend on each game is, in the vast majority of cases, actually quite limited. Even looking at the clever technological toys, such as the ones that sing, dance, tell stories and react. When the batteries are dead, the toy is often still played with, in the more traditional sense. My daughter will happily play tea time with her teddy bears and have a couple of all singing all dancing dolls sitting alongside them, remaining switched, entirely mute and enjoyed every bit as much as if they were active. Children write the rules, and although the technology and toy industry can throw technology into the mix, it’s the children who ultimately make their choices about not only what to play with, but how. Clever toys might produce an excited reaction, and receive much attention during the life of the first set of batteries, but when the batteries have dies, and the initial novelty has worn off, there will always be building blocks and crayons, which never run out, either of possibilities, or power. Powered by children’s imaginations, rather than batteries, these toys are set to last forever.

Of course, it was also a time when most parents and guardians did not ask their kids what they wanted. They usually went by your gender. Obviously if you were a boy, you got the toy cars, trucks, video games, and other things that were capable of making noise and the girls got the quiet or talking dolls, doll houses, and tea sets. And there was nothing wrong with that. Most parents who bought their kids the gender related toys just wanted their girls to remain on the feminine path and the boys on the masculine one. Technology and the times have managed to change all that. Thank goodness!

For some girls like and have liked the high tech, noisy toys too. And it is refreshing to note that gone are the days when the greatest misconception about girls used to be that all of them wanted to play dress up, did not care too much about sports, and should be quietly tucked away in some corner of the playroom, toying around with their dolls.